Free Web Site Planning Guides
Save time and money pre-planing your next web site project.
- FREE Report: "Are you ready to have your business on the web?"
- FREE Report: "Introduction to Web Site Planning"
- FREE Guide: "Get organised on your Website Project Brief"
- FREE Report 7-Strategic steps for a Search Engine Friendly Website.
- FREE Report: Derek Gehl's "Six Steps You Need to Follow to Guarantee The Success of Your Online Business".
- FREE Newsletter Reports
Small Business Website for Start Ups
We can help and guide you through the whole process of setting up a Small Business Website for the first time and fast track you through all the maze of potential options in front of you for results focused website marketing.
Your first Step is to buy a domain name for your Busines name
From deciding on a domain name for a web site address (www.yourbusinessname.com.au) using your business name or keywords through to making decisions about site’s structure and design aspects.
We offer a one-stop point to organise the whole process and get you up and running within days of your order. From organising your domain name to your web site hosting account to developing your website as well as facilitating your email addresses.
Your first step involves selecting your domain name for you business branding and promotions. This step is extremely important for many reasons of credibility as well as for being found from keyword searches.
For an Australian Domain name, dot com dot au you will need to provide ABRN and ABN and the requested domain name will need to be a derivative name of you registered business name.
Your Next Step is to buy a web site hosting plan
1. Hosting for your Small Business Website needs to be reliable, secure and considered separately from your existing ISP services as you need to have access to reliable support and assistance for all your web site hosting needs.
To Get Started Today to setup your Domain Name and Hosting
go to >>> jbehosting.net
The web site hosting service that we use is Johanson Brothers Enterprise hosting which is a Family business based in Canberra Australia. JBEhosting aims to provide customers with the most suitable, usable and most flexible service available at reasonable costs. Phone: 1300 858 123
Your Main Goal for a Small Business Website is your Content Development
Getting your website content organised can be a major problem for many small businesses due time restraints or not knowing where to start.
Your website content needs to consider your main message to your target market as well as the base level aspects of who, what, and where, but also, from a marketing point of view "what is your business proposition".
Your business proposition is is often referred to as your USP (Unique Selling Proposition) or USV (Unique Selling Value) and needs to be considered within your marketing strategy and how you aim to use your website.
To start your Small Business Website content development:
The first place to start is to consider the following questions:
- What is the main reason for you to use a website for business?
- What are the objectives that your web site will aim to achieve?
- What are your expected results that you aim to achieve from using a small business website?
- How do you indend to reach your target market and market place?
- What actions do you want your visitors to take on your web site?
- Have you profiled your target market in terms of what are their main needs?
- Have you created content to outline a solution to your target market needs?
- Have you listed the main problems of your target market?
- Have you listed the features and benefits of your solutions offered?
- Have you collected a set of testimonials from past customers outlining the problems and the solutions that your product or service provides?
- Have you considered social media and how you could use it to reach your target market?
- Have you considered specific keywords that your target market could potential use in search engines to find solutions that you provide?
- Are you intending to sell products and services online? If yes, what methods or systems will need to be considered for costs?
For Small Business Website design point of view
Have you studied Small Business Websites within your market sector to research and analysis what your competition is doing in a range of aspects including layout style and target marketing?
Have you documented a number of websites that you like the look of or think are relevant to your own goals and expectations.
Small Business Website Project Plan
And finally, one of the biggest parts or planning your Small Business Website is to create a “Plan” to identify the main navigation menu links. A site map or site plan is typically done using pencil and paper drawing out boxes and lines showing the hierarchy of top level menu and secondary level menus which are known as sub-menus. Creating a site map plan is an extremely important step for both author and web designer to see such a diagram before starting anything, even before considering getting a quote.
Such a site plan with highlight
any problems for existing content or identify content that needs to be developed.
It also explores layout as well as what sub-menu links are to go where on
what pages within the whole website. A web site plan can save you hours of
potential work to avoid a situation of developing a project without direction
similar to throwing darts at a dartboard blind folded. An example of a simple
site map schematic plan can be seen at
www.innervisions.com.au/web-site-map-skeleton-example.pdf
Other considerations for Small Business Website content include:
Do you need to source new media content from external sources? Such as:
- Stock image libraries
- Photographers
- Videos developed
- Marketing specialists
- Copywriters
If you need a Small Business Website setup or you need an existing site re-developed, then we can help.
Download our Free Small Business Website planning guides to help you get started thinking about your content and strategies to succeed online.
Innervisions web design services are focused help you to improve your Small Business Website results.
As a web designer I have taken on a responsibility to help customers by listening to their needs and wants in order to pursue positive results as needed. As part of this responsibility I have endeavored to discover for myself the methods to respect the search engine requirements to unlock and identify the nessesary steps required to improve your web site visibility.
To help my customers raise awareness about these search engine requirements, I have gathered together information outlining the what, why and how web sites need to be keyword structured to be more visible online.
To find out more about how we can you your business online contact us using the form below
If you are interested in letting innervisions help you in any of your web site projects for web site visibility, please let us know by contacting us via our web form or download our Free Web Planning guides and we will be in touch with you soon.
Best regards for your web site results. If you would like personalised assistance with your web site project, contact me for a consultation or to access our free planning guides.
Gavin Gilmour
Testimonials
Robert Edwards, Proprietor, 6 Star Hot Water and Plumbing, Canberra
"To whom it may concern
I am so impressed with what Gavin Gilmour of Innervisions has done for my plumbing business that I hope my competitors in the industry never discover him. To all of you who are not plumbers, I have no hesitation recommending Innervisions to you for your website design and launching. I found that the site Gavin created for my plumbing business is 50 times more cost effective then the yellow pages ever was. I found Gavin’s knowledge of the internet was way beyond the comprehension of many other Web page designers. Therefore if you are thinking of getting a website or altering your existing site speak to Gavin before you sign up with any other web designers."
Robert Edwards
6 Star Hot Water and Plumbing Canberra
Rebecca Moore Music
"Thanks to Innervisions web design my website is now number one in the google search for my name "Rebecca Moore", which is also my business name. This is important for me as it will make my business so much easier to find, and will bring more traffic to my web site. This will also potentially increase CD sales. I am very happy with this result."
Resources
Online Marketing Inside Out
If you have a business web site and you want to promote it for improved
results,
but you are unsure where to start, then this book "Online
Marketing Inside Out" is for you.
Discover step by step the basics that leads you through all the elements for an effective online marketing strategy. http://tinyurl.com/sitepoint-online-marketing
Unlock the secrets of leading edge
- social media techniques,
- keyword research and Search Engine Optimisation,
- email marketing,
- affiliate programs,
- online advertising campaigns,
- plus heaps more to raise your awareness for an up to date list of effective online marketing strategies.
Download guides
for web site projects
www.innervisions.com.au/downloads.html
Book References
- Brandon Eley & Shayne Tilley, Online Marketing Inside Out,
Sitepoint 2009,
ISBN: 978-0-9805768-2-5, http://tinyurl.com/sitepoint-online-marketing - Shirley Kaiser, Deliver First Class Web Sites, Sitepoint,
2006,
ISBN 0-9758419-0-4, http://tinyurl.com/Deliver-First-Class-Web-Sites
Small Business Website page top