Website Project Planning

Ph 02 6254 1596

The following information request form aims to identify many aspects about your website project proposal which will help us and all people involved to create a smooth project transition from the initial website brief through to facilitating a successful and satisfactory result.

The initial step is to identify and consider your actual objectives that your end result needs to achieve. As your goal is to communicate your message to your specific target audience, we need to identify your preferences as well as consider your audience characteristics and interests.

As part of the requested information, there are also some standard details such as who are you, your contact details and your budget. In general, the information request aims to identify design variables required to reach your target audience. These variables include design aspects such as the layout, fonts, visual characteristics, colour combinations / schemes, and the look and feel required for your website.

We would like to ask you to explore websites in your industry sector and other sectors to help identify preferences, both positive and negative so that we can work towards a design solution for your goals. We will start with your branding of colours, logo and layout preferences and work with your content to help achieve a positive result to communicate your business.

We also would like to know the keywords and phases that you would like to be found on google search results pages. Although we cannot guarantee that your web site will be found using the keywords that you provide, we can however work on your web site content for optimisation for your preferred keywords.

We are able to do keyword research for you using advanced software tools that access the data-bases of google and yahoo. We start with keywords that you provide to identify keywords that can improve your site’s visibility on search engines by aligning your web site content with the keywords that people are searching for. We also have a detailed website checklist and a short article on website visibility for raising your awareness of the variable involved in ensure that your web site can be found on google search engine results page.

Contact Info

Date: | |

Name:

Address:

Phone:

Fax:

Your Email:

Outline What is Your Budget:

List any critical schedule dates or deadlines:

Your Project Details Outline Your Project Description with an emphasis on your expectations:

Objectives What is your main aim for this website?

Could you please provide the essential message you aim to present or convey to your target audience?

Your web site goals are:-

Establish a Web presence, increase marketing and product branding

Increase sales

Generate business leads

Increase international presence of your organization

Generate requests for information

Support existing advertising, promotional efforts

Offer customer service

Build store or business traffic

Provide latest information regarding new products/services, sales, special promotions and events

Build a database for emailing

Position the company as technologically advanced

Provide directions to consumers

Survey customers / prospects

Recruit new employees/post job opportunities

How do you envisage your site
achieving the above objectives?

Will you sell a product or service online?

Yes No Undecided

Will you provide a sample portfolio of products or work online?

Yes No Undecided

Please describe your target audience for your proposed website

How do you expect your visitors to utilise your web site?

download pdf information fact sheets

browse your products

buy online

book online

undecided

other

Details

Aesthetics

How do you perceive the tone of the message you wish to convey?

informal

warm and friendly

authoritative

corporate

humorous

conservative

energetic

soft

high tech and cutting edge

unsure

Notes:

Have you communicated your business ideas before?

i.e. In Business Promotions, lectures, articles, PR or other media? Yes No

If yes, could your provide any details on various aspects that were successful?

Do you have existing branding material, which includes your logo, colours, fonts and layout requirements?

yes No

Do you have existing copy / content that has been proof read and is ready to be incorporated into your web site?

yes No

Is your content free of copyright or / with permission from the owner to use the material on your website?

yes No

If yes, what format is your copy / content in?

pdf Word Other

Images

Do you have existing images and photos in electronic form for web site use?

yes No

Are your images free of copyright or / with permission from the owner to use them on your website?

yes No

Will you need images to be sourced or commissioned?

yes No

Do you need specific photography done?

yes No

Do you have examples of promotional material (yours of others) that you like the look of, or believe would be good for applying into your website, eg. Product brochures etc.?

yes No

Have you checked out other web sites in your industry?

yes No

Have you noticed any websites that you like the look of?

yes No

If Yes, please supply web site addresses

web site 01

web site 02

web site 03

web site 04

Please let us know what aspects you like about these web sites (Could be your competitor's web sites locally, nationally or internationally)

Details and aspects you like about the above web sites Are there any other considerations that have not been covered in this questionnaire?

Web Site Keywords and description

Your business keywords:

While Meta data keywords no longer have any real weighting for web site visbility, they are however still used a reference to the keywords that are used in your web site content. The keywords that you provde here can be researched further for Search Engine Optimisation on your various web site pages. These keywords can be discussed at a later time for further research and optimisation. Meta data keywords are also a requirement for WAI accessibility validation as per W3C standards.

These words can be embedded into the Meta Data code and into your web page content to assist search engines to categorize your site. The keywords used can be single words or phase words which user could be using to find your site on the web. To help assist you in identifying your specific keywords relative to your target market, some links to online resources have been placed on our free Web site setup check list.

We will require your keywords and business description for Meta Tags and for the web page titles.

10-20 keywords in order of priority

Your business description

Who, What, Where in no more than 25 words to describe your site

Business description

Submit your details

By submitting the above details in this e-form, I declare that the information I have provided is true and correct. You confirm that all your content is free from copyright with permission from the owner for use in your web site.