Free Web Site Planning Guides
Save time and money pre-planing your next web site project.
- FREE Report: "Are you ready to have your business on the web?"
- FREE Report: "Introduction to Web Site Planning"
- FREE Guide: "Get organised on your Website Project Brief"
- FREE Report 7-Strategic steps for a Search Engine Friendly Website.
- FREE Report: Derek Gehl's "Six Steps You Need to Follow to Guarantee The Success of Your Online Business".
- FREE Newsletter Reports
To Small Business Website Owners who need a website evaluation to improve website visibilty on Search Engines, but can't get started.
Website Evaluation For Existing Business Websites
Did you know that the majority of websites being built today still use old coding structures and standards that do not have a hope of being found on search engines?
Did you know that websites that conform to Global Standards for Accessibility have a greater chance of being found online from specific keyword searches?
Did you know that while many multimedia driven websites look great are more difficult to get indexed for any specific keywords?
Did you know that a website structure for controlling content layout, categories and graphics can dramatically effect if a website can be found online or not?
For many people, a website evaluation is only considered by how a website looks in terms of "look and feel" for graphics, colours, layout, features and functionality. But…the truth is, from a search engine’s spiders point of view, the structure is the only important aspect to consider.
Majority of websites cannot be seen for any keywords due to the fact the keywords if any are buried deep within the website coding and consequently not seen by search engines, like a needle in a hay stack amongst thousands of other competing websites.
So, what is a website evaluation for Search Engine Optimisation (SEO) and how can it help your business move forward to improve your business being found online?
The first step to look at is whether your website is compliant to Global Coding standards and then identify if the structure is supportive of providing a clear concise path to important keywords that the search engines can access with speed. For a comprehensive website evaluation there many aspects that need to be considered in a logical progression of yes or no that overall, effects a website’s visibility.
The ultimate goal for a small business website is to be favored by search engines such as Bing and Google to be shown when potential prospect customers search for solutions that are inline with the site’s offerings.
In order to do that the website’s foundations must be solid for any keyword leverage in search engine optimisation to have any effect for any content that is published on the site. Unfortunately many websites are built on loose foundations for accessibility or using old coding strategies for layout that impede SEO effectiveness.
What next.
Innervisions have undertaken various website evaluation for existing business websites to identify the current status of compliance and how well a website or pages have been developed for SEO. Your website can be analysed with advanced software and strategies to identify current problems with regard to structure, SEO, coding mark-up and report back on potential opportunities that you could explore.
Our website evaluation / website audit report can be provided to you to use with your own web designer / developer to update your website into a SEO friendly website. We are also available to carry out our own recommendations outline in the report.
Be pre-warned however, as many websites have been developed in old coding strategies, your website may need to be completely redeveloped from scratch. Such a realisation is not welcoming reality especially if you have already spend thousands only to realise that your website cannot be found for any keywords other your business name. A website evaluation will definitely help you gain clarity in what needs to be done to your website to improve current results.
The website evaluation report that we offer provides a TOC that includes:
- Your Objectives as supplied
- Summary Observations
- Summary Solutions
- Introduction
- Observations In Detail
- Recommendations In Detail
- Conclusions
The website evaluation also includes the bonus reports for a comprehensive Web
Website SEO Checklist Report
- Appendix A: Home Page Keyword Analysis.
- Appendix B: Keyword Analysis for content.
- Appendix C: Keyword Analysis of supplied preferences
- Appendix D: Keyword Competition Analysis
- Appendix E: Keyword Research Analysis
- Appendix F: Google Insights and keyword trends
- Appendix G: Off-site optimisation - Web Sites to consider
- Appendix H: Site Analysis and reports
- Appendix I: Keyword Site Analysis on Google and Yahoo
- Appendix J: SEO site Analysis
- Appendix K: Keywords SEO Analysis
Such a website evaluation report can help your website move forward with a step by step plan to restructure your web for greater visibility on search engines which means that you get more opportunities to create more customers.
If you are interested in letting innervisions help you in any of your web site projects for web site visibility, please let us know by contacting us via our web form or download our Free Web Planning guides and we will be in touch with you soon.
Best regards for your web site results. If you would like personalised assistance with your web site project, contact me for a consultation or to access our free planning guides.
Gavin Gilmour
Testimonials
Robert Edwards, Proprietor, 6 Star Hot Water and Plumbing, Canberra
"To whom it may concern
I am so impressed with what Gavin Gilmour of Innervisions has done for my plumbing business that I hope my competitors in the industry never discover him. To all of you who are not plumbers, I have no hesitation recommending Innervisions to you for your website design and launching. I found that the site Gavin created for my plumbing business is 50 times more cost effective then the yellow pages ever was. I found Gavin’s knowledge of the internet was way beyond the comprehension of many other Web page designers. Therefore if you are thinking of getting a website or altering your existing site speak to Gavin before you sign up with any other web designers."
Robert Edwards
6 Star Hot Water and Plumbing Canberra
Rebecca Moore Music
"Thanks to Innervisions web design my website is now number one in the google search for my name "Rebecca Moore", which is also my business name. This is important for me as it will make my business so much easier to find, and will bring more traffic to my web site. This will also potentially increase CD sales. I am very happy with this result."
Resources
Online Marketing Inside Out
If you have a business web site and you want to promote it for improved
results,
but you are unsure where to start, then this book "Online
Marketing Inside Out" is for you.
Discover step by step the basics that leads you through all the elements for an effective online marketing strategy. http://tinyurl.com/sitepoint-online-marketing
Unlock the secrets of leading edge
- social media techniques,
- keyword research and Search Engine Optimisation,
- email marketing,
- affiliate programs,
- online advertising campaigns,
- plus heaps more to raise your awareness for an up to date list of effective online marketing strategies.
Download guides
for web site projects
www.innervisions.com.au/downloads.html
Book References
- Brandon Eley & Shayne Tilley, Online Marketing Inside Out,
Sitepoint 2009,
ISBN: 978-0-9805768-2-5, http://tinyurl.com/sitepoint-online-marketing - Shirley Kaiser, Deliver First Class Web Sites, Sitepoint,
2006,
ISBN 0-9758419-0-4, http://tinyurl.com/Deliver-First-Class-Web-Sites
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