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  • FREE Report: "Introduction to Web Site Planning"
  • FREE Guide: "Get organised on your Website Project Brief"
  • FREE Report 7-Strategic steps for a Search Engine Friendly Website.
  • FREE Report: Derek Gehl's "Six Steps You Need to Follow to Guarantee The Success of Your Online Business".
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Website Project Checklist

Successful web sites require a mix of variables that include:

Planning for Web Design and Internet Marketing

1. To set up a business web site, you need to get organised and consider a few variables to help your web designer get into a better position to help you move towards the results that you want and need within your expected budget and time schedule. The first step to get organised is to identify your proposed web site's goals and start to draw up a site map skeleton in order to clarify your website's navigation hierarchy. Start with the top menu links and then consider the sub menu links which may even have further levels of sub menu links. The site map skeleton provides a clear focus for creating a plan for building your web site.

2. You may need to set aside time to sit down and really think and brainstorm your ideas and objectives for what type of web site are you are really interested in creating and why? Start a visual diary or note book of web sites that you could explore for insights, ideas and influences that could help you fast track your own goals.

Imagine the end result and what is required to be able to improve your communications with your customers and prospects to help them get what they are interested in quicker, easier, conveniently which means you are able to make more sales whether it be online or offline. Consider systems that could be used to provide the functionality required to provide solutions to your customer's interests.

As the internet has now becoming a competitive place to market business, you need to consider how you will attract web traffic to your site. One big question is, "Would you like your customers to find your product or service online using keyword searches on the major search engines like goggle?"

If yes, then you will need to consider the keywords that you would expect your customers to be typing into search engines. Keyword research can be done to first identify your content focus with an aim to help search engines drive traffic to your web site. Keyword research has an aim to find out what keywords are in demand which can then be used by structuring the relevant keywords into your web site content with an aim to match search demand with your business proposition. This process is known as Search Engine Optimisation (SEO) for Search Engine Marketing (SEM). There are now many services world wide that specialise in both on-site SEO and Off-site SEO.

3. The following questions aim to help you raise your awareness so that you are in a better position to advise your web designer on your preferred directions in your web site project.

Online Keyword Research tools include:

Other Information that be of use for your web site project.

Web Business eBooks:

Software for selling online

Online Marketing Inside Out

If you have a business web site and you want to promote it for improved results,
but you are unsure where to start, then this book "Online Marketing Inside Out" is for you.
Discover step by step the basics that leads you through all the elements for an effective online marketing strategy. http://tinyurl.com/sitepoint-online-marketing

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