Website Project Brief Information

innervisions | Personalised Media Services

The following information request aims to identify many aspects about your specific project proposal that will help all people involved identify details that could be needed to create smooth process for facilitating a successful and satisfactory result.

The initial step is to identify and consider your actual objectives that your end result needs to achieve. When your goal is to communicate to a specific target audience in a visual medium, we need to identify various audience characteristics that your project will need to consider in order to project your message successfully.

As part of the requested information, there are also some standard details such as who are you, your contact details and your budget. In general, the information request aims to identify, the WHAT do you need to communicate to WHO, WHERE, WHY, WHEN, and in WHAT MEDIUM. These variables include design aspects such as the layout, fonts, visual chacteristics, colour combinations / schemes, and the look and feel required for your website.

Contact Info

Date: | |

Name:

Address:

Phone:

Fax:

Your Email:

Your Project Details Project Description:

Outline What is Your Budget:

List any critical schedule dates or deadlines:

Objectives What is your main aim for this website?

Could you please provide the essential message you aim to present or convey to your target audience?

Your web site goals are:-

Establish a Web presence, increase marketing and product branding

Increase sales

Generate business leads

Increase international presence of your organization

Generate requests for information

Support existing advertising, promotional efforts

Offer customer service

Build store or business traffic

Provide latest information regarding new products/services, sales, special promotions and events

Build a database for emailing

Position the company as technologically advanced

Provide directions to consumers

Survey customers / prospects

Recruit new employees/post job opportunities

How do you envisage your site
achieving the above objectives?

Will you sell a product or service online?

Yes No Undecided

Will you provide a sample portfolio of products or work online?

Yes No Undecided

Please describe your target audience for your proposed website

How do you expect your visitors to utilise your web site?

download pdf information fact sheets

browse your products

buy online

book online

undecided

other

Details

Aesthetics

How do you perceive the tone of the message you wish to convey?

informal

warm and friendly

authoritative

corporate

humorous

conservative

energetic

soft

high tech and cutting edge

unsure

Notes:

Have you communicated your business ideas before?

i.e. In Business Promotions, lectures, articles, PR or other media? Yes No

If yes, could your provide any details on various aspects that were successful?

Do you have existing branding material, which includes your logo, colours, fonts and layout requirements?

yes No

Do you have a style manual

yes No

Do you have existing copy / content that has been proof read and is ready to be incorporated into your web site?

yes No

Is your content free of copyright or / with permission from the owner to use the material on your website?

yes No

If yes, what format is your copy / content in?

pdf Word Other

Images

Do you have existing images and photos in electronic form for web site use?

yes No

Are your images free of copyright or / with permission from the owner to use them on your website?

yes No

Will you need images to be sourced or commissioned?

yes No

Do you need specific photography done?

yes No

Do you have examples of promotional material (yours of others) that you like the look of, or believe would be good for applying into your website, eg. Product brochures etc.?

yes No

Have you checked out other web sites in your industry?

yes No

Have you noticed any websites that you like the look of?

yes No

If Yes, please supply web site addresses

web site 01

web site 02

web site 03

web site 04

Please let us know what aspects you like about these web sites (Could be your competitor's web sites locally, nationally or internationally)

Details and aspects you like about the above web sites Are there any other considerations that have not been covered in this questionnaire?

Submit your details

By submitting the above details in this e-form, I declare that the information I have provided is true and correct. You confirm that all your content is free from copyright with permission from the owner for use in your web site.

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