A Good Website for Small Business need’s content structure
Small businesses Websites need a structure that aims to incorporate the following characteristics:-
- Your website uses a navigation system that is easy for users to find what they are looking for.
- Use simple, uncluttered content pages that are easy to skim through for readability.
- Use a simple professional layout that emphasises your message to your target audience and supports your corporate identity.
- Use quality content that adds value to help your customers, such as articles, blog posts, tools, reviews, forums and Free takeaway information.
- Use of keyword-focused content and topics that reflects the actual search demand topics on search engines.
- Use compelling offers for a unique product or service. Your content needs to capture the customer’s attention and create an interest to buy from you.
- Maybe your offer is in the form of a voucher, coupon or free how-to information in a step-by-step report or newsletter.
- Use a basic introduction page and detailed pages about your products or services.
- The detailed information page provides enough information to motivate the customer to make an enquiry or make a purchasing decision. These pages would include both the feature and benefits of your products and services.
- Use testimonials that allow new customers can read, review and consider before placing an order for your services.
- Use clear visual insights to access the contact information on your websites, NAP, such as a Name, Physical address, Postal address, Phone numbers, email and a quote form or general contact form.
- Provide a clear way for customers to navigate to an order page.
Criteria for modern websites to perform using Search Strategies
The main key point of concern for websites these days is speed, readability, and accessibility on multiple devices, especially mobile phones and tablets. Therefore here are some key points for your awareness
- The site needs to be responsive to all devices interacting with your content,
- The site and pages must be fast to load including graphics,
- The text size must be legible,
- The navigation tabs must be accessible on all devices.