Looking for Information about Website Planning?
Here are some Simple Tips that provide insights for your website setup
There are many aspects to consider for your Small Business Website planning, but here are three simple, base-level concepts to be aware of before you start.
- Structure your Content to be relevant to your intended target market’s problems, interests, and solutions, with an emphasis on the benefits you offer in your service.
- Use content that reflects the key topics that your target market audience is searching for online.
- The keywords that your audience uses in Google will point to their actual intent in terms of whether they are searching for a product to buy or a service to access.
In order to attract your intended visitors in the form of web traffic to your business website, your content information needs to match and reflect the topics that are actually being searched for in Google. - To research top and rising topics on online search trends, start by exploring Google Trends.
Your website content can emphasise using specific keyword phrases and topics in page titles, headings, and images that will be found in search results. - Expertise, Authority and Trust: To establish trust, your website also needs to reflect your business’s authority, expertise, and branding without compromising the delivery of your message.
- Your message to market needs to be clear, concise, legible, and quick and easy to read.
- Develop content that will emphasize trusts, such as writing up standard legal pages for Privacy Policies, Terms of Business, Shipping and Returns Policies, Guarantees,
- Actual Address of business and postal address, Business registration name and number, etc.
Also consider including the About Us page to explain why to do business with us and to reference qualifications, years in business, and any memberships in industry associations. - Marketing Sales Copy: For actual sales, your message needs to be structured to maximise converting your web traffic into customers. Therefore, your business proposition needs to be factored into your website content design and layout. Your message and layout aim to funnel your website traffic through your information and benefits to your offers and a call to action with a reason to contact you today.
In light of the above points, your business website design should prioritise your marketing and sales objectives as the primary goal for your website planning. While the look and feel of your website are important and must be professional, the site’s content must be a priority to be legible and easily read.
For legibility, your content words are usually designed with maximum contrast, such as black text on a white background, using sans-serif, and web-safe fonts such as “Verdana, Arial or Helvetica”, which are available on all computers.
The website’s navigation must be structured so that your customers can find what they are looking for quickly from anywhere on the site.
For consideration of your marketing goals, there are some concepts to be aware of that can improve the potential success of your small business website.
These concepts are increasingly used online for Internet marketing, which has traditionally been used in print for Direct Response Marketing and often starts with your Unique Selling Proposition or Value.
Your website sales copy and information copy take on primary importance over the site’s actual look and feel.
Simple web design is therefore preferable to focusing on expensive design concepts. For assistance with your marketing needs, we can refer you to marketing specialists and copywriters who excel in web marketing.
With this information in mind, our focus in building websites for small businesses will include the following considerations:-
- Search Engine Optimised for keyword search demand.
- Structured for marketing and advertising.
- Practical and specifically designed for business
- Reliable user-friendly navigation systems.
- Styles to incorporate your business branding.
- Simple, clean, crisp-looking style.
- Simple, clutter-free layout for clarity and readability.
- Quick loading and formatted for common browsers.
- Responsive for viewing on mobile devices.
For further details, contact Gavin Gilmour to find out how we can help you set up an online presence for your business.