Website visibility on Google is a common concern
A question that has become very common in the web design industry is regarding a website’s visibility on Google Search networks.
If you want to discover how to give your website a better chance of being found on Google by improving website visibility?
Maybe, you just spent a bucket load of cash on a new fancy-looking website only to realise that your website cannot be found on a Google search and is nowhere to be found, often even for your business name.
Maybe, the website design looks great with all the graphics, colours for corporate branding and interactive buttons.
Maybe the website has all the bells and whistles of flash animation, audio and functionality, but the site just cannot be found with your preferred keyword search on Google.
Many websites are designed to look good but are not structured correctly for visibility on the Google search network.
Such websites often leave you with an expensive-looking website that sits online as brochure ware but is not attracting new customers from Google Search – hence a low return on your investment.
This reality leads to a question for business owners who want to commission a website to be developed as part of their marketing, do you want an asset that drives new business or have a liability that looks the part of the brand ego?
Another problem that has recently evolved is that there is now a wide range of website-building platforms. These systems are offered by hosting companies that, by default, do not conform to code standards provided by Google for being found within their search networks, including mobile device searches.
The truth for being found on Search Engines is a mix of comprehensive variables about the following concerns.
- How accessible is the content?
- How accessible is the site’s code delivery speed to a wide range of devices such as mobile, tablet and desktop Computers?
- How relevant is the content relative to actual search topics demand?
- The quality and uniqueness of your written content and its value to the target audience.
- The popularity of content and services.
- The trust factors of your business brand.
The truth is that global standards for content accessibility have provided the foundation for building search engine-friendly websites. Website construction has become extremely important for providing a clear path for search engines to access your content. The reason is to determine the intent of your message to what target market.
The clearer your message is with appropriate content structure, the greater the visibility results are for search engine optimisation for your targeted topics and keywords.
Over the decade, the correct content structure has been important as with the technical Global standards-compliant coding for accessibility as specified by W3C. However, as new concerns emerge about the mix of variables listed above, content visibility becomes more important.
As in any marketing observation of supply and demand, it is wise to research the topics and keywords in emerging trends as searched for by the Target Market BEFORE publishing content.
The search engines aim to index content and record topic keywords currently in demand for emerging trends. It, therefore, makes sense to align your content, message or proposition with the keyword demand.
The best keywords to identify with are specific word phrases that indicate the search intent to use to structure and optimise your website content.
If you would like personalised assistance with your website project, contact me for a consultation or to access our free planning guides.