Website visibility on Google is a common concern
A question that has become very common in the web design industry is regarding a website’s visibility on Google Search networks.
Do you want to discover how to give your website a better chance of being found on Google by improving website visibility?
Maybe you just spent a bucket load of cash on a new fancy-looking website only to realise that your website cannot be found on a Google search and is nowhere to be found, often even for your business name.
Why?
Maybe the website design looks great with all the graphics, corporate branding colours, and interactive buttons.
Maybe the website has all the bells and whistles of flash animation, audio and functionality, but the site just cannot be found with your preferred keyword search on Google.
Many websites are designed to look good but are not structured correctly for visibility on the Google search network.
Such websites often leave you with an expensive-looking website that sits online as brochureware, attracting few new customers from Google Search – hence a low return on your investment.
This reality raises a question for business owners who want to commission a website as part of their marketing: Do you want an asset that drives new business, or a liability that looks like the brand ego?
Another problem that has recently emerged is the wide range of website-building platforms. These systems are offered by hosting companies that, by default, do not conform to Google’s code standards for inclusion in their search networks, including mobile device searches.
The truth for being found on Search Engines is a mix of comprehensive variables about the following concerns.
- How accessible is the content?
- How fast is the site’s code delivered across a wide range of devices, such as mobile, tablet, and desktop Computers?
- How relevant is the content to the actual search topics demand?
- The quality and uniqueness of your written content and its value to the target audience.
- The popularity of content and services.
- The trust factors of your business brand.
The truth is that global accessibility standards have provided the foundation for building search-engine-friendly websites. Website construction has become extremely important for providing a clear path for search engines to access your content. The reason is to determine the intent of your message to the target market.
The clearer your message is, with an appropriate content structure, the greater the visibility results in search engine optimisation for your targeted topics and keywords.
Over the decade, the correct content structure has been important, with technical, W3C-compliant, accessibility-compliant coding. However, as new concerns emerge about the mix of variables listed above, content visibility becomes more important.
As in any marketing analysis of supply and demand, it is wise to research the topics and keywords associated with emerging trends that the Target Market is searching for BEFORE publishing content.
Search engines aim to index content and record topic keywords that are currently in demand for emerging trends. It therefore makes sense to align your content, message, or proposition with the keyword demand.
The best keywords to identify with are specific word phrases that indicate the search intent, to structure and optimise your website content.
If you would like personalised assistance with your website project, contact me for a consultation or to access our free planning guides.