A process to help develop Websites for Small Business owners
Small Business Website Setup Guide
If you need a Small Business Website set up or an existing site redeveloped, we can help.
STEP 1
You can get started today by arranging a free consultation to process your needs and objectives for planning your website development proposal.
Your website project can be started after we have had an initial phone call or meeting, by paying a $200 deposit via direct credit, cash, or PayPal.
Some projects will also require a written project proposal to be signed and approved by the business owner before your job proceeds.
Order Your Business Website Today with a $200 deposit, and I will follow up with a list of goals to help you get started straight away.
STEP 2
Your Second Step is to buy a domain name for your Business name
From deciding on a domain name for a website address (www.yourbusinessname.com.au) using your business name or keywords to making decisions about the structure and design aspects.
We offer a one-stop point to organise the process and get you up and running within days of your order.
We can guide you from registering your domain name to setting up your website hosting account to developing your website and providing your email addresses.
This step involves selecting your domain name for your business branding and promotions. This step is needed for many reasons, including credibility and being found in keyword searches.
For an Australian Domain name, dot com or a dot au, you will need to provide ABRN and ABN, and the requested domain name will need to be a derivative name of your registered business name.
STEP 3
Your Next Step is to buy website hosting.
Hosting for your Small Business Website needs to be reliable, secure, and considered separately from your existing ISP services.
As you need access to reliable support and assistance for all your website hosting needs, a dedicated business service is strongly recommended and essential to your online success. These needs include reliable, secure backup and email systems.
If you intend to use WordPress, be aware that the hosting needs to be secure, and you may use a dedicated hosting account in order to avoid potential security concerns.
STEP 4
Brainstorming your main goals for a Small Business Website helps you develop your marketing message and information content for various pages.
Getting your website content organised, written, and proofread can be a big challenge for many small businesses due to time restraints or not knowing where to start.
Initially, start by collating your thoughts and existing information that you have used to promote your business in traditional print media, such as general information about your business, contact details, what products and services you provide, and terms, etc, in order to start mapping out a series of pages for your website.
Your website content needs to consider your main message to your target market as the base level aspects of who, what, and where, but also, from a marketing point of view, “what is your business proposition?”
Your business proposition or USP (Unique Selling Proposition) or USV (Unique Selling Value) needs to be considered within your marketing strategy and how you aim to use your website. A typical USP may flow along the lines of standard formulas such as:
We help “the target market, demographics” do “what action” with “what benefit”
“We provide………………………… (the what) to help ……………….. (your target audience) to do or achieve ……………………………. by ………………………. (the how). Our services are provided with industry recognition and trust with commitment in/to/for………………………………… (the why)”
“We help the niche market/people who are ………. who want to improve their skills in ………… using applied knowledge of ………. (whatever you believe your target market wants to know, etc.).”
Develop a professional media kit for any advertising that includes business information, your logo, photos of staff, the shop front, and products or services being provided.