If you have just decided to build a business website, consider a plan to maximise your return on investment?
The first step is to brainstorm your real objectives on paper. Define your target market’s interests, as in who will be your website’s visitors and what information they are looking for.
Develop a plan by identifying the following aspects to write up some notes: –
- What are your target market’s specific problems and aspirations?
- What will be the solutions that you offer to your target market?
- Outline the specific details of your solutions, products and/or services in emphasis on features and benefits.
- What will be your point of difference you are offering from that of your competitors?
- Identify if there are market opportunities for the products or services you intend to offer
Consider writing some notes that explain your proposed offerings in plain English with an emphasis on the benefits. What will be your angle that you present your unique selling proposition?
Consider engaging a professional business coach to get help to scope out your brainstormed notes into a professional copy for use in your advertising.
Develop a plan by including the following considerations:-
- Researching your website development for online search demand and what your competitors are doing, what strategies are working.
- Gain a greater understanding of the keyword phrases that people are searching for online.
- Find out what topics are being searched for, then you can make an informed decision about what content needs to be written.
- Make a list of the main search engines and directories that your target market would use to find services.
- Set out your objectives for your website development project. Define what does the website need to achieve for your business.
- By developing a website plan on paper relative to your business objectives, you will see a clear scope of what page content you need to develop. To view an example of a typical site plan chart, click the pdf link below that shows a layout and a flow chart. The linked diagram below shows structural internal links to internal pages that you can use to explore your own website plan. The main navigation and sub-navigation boxes represent your site’s main link buttons and the secondary link buttons within each topic area. Here’s an example site map skeleton. web site map skeleton example.pdf
- Plan out your strategies for presenting your business offers and what sales copy would be required for each product or service page.
- Learn about specific marketing strategies for promoting your offline business online. Be sure to download our free web planning guides to get started or contact us today to find out more about how you can get started.
To get positive results online your website needs to generate new leads by working in with your marketing plan to support all your other advertising campaigns within various media channels.
The solution is to develop a website that is both Google and mobile-friendly which has been pre-planned, structured and optimised for your target market’s characteristics profile. A strategy can be evolved from researching keyword-based topics that relate to the actual search demand to attract new customers online. Your website also needs to conform to various technical standards for both desktop and mobile search networks.