If you have just decided that your business needs a website to stay competitive or to keep up with customer buyer trends, be aware that a web site development process needs to be considered in order to maximise your return on investment.
The first step is to brainstorm your objectives on paper by defining who will be your ideal customer.
Identify the following aspects in order to write up some notes:-
What are your target market’s specific problems, frustrations and aspirations?
What will be the solutions that you offer to your target market?
Outline the specific details of your solutions, products and/or services in emphasis on features and benefits.
What will be your point of difference from your competitors?
Is there a niche market opportunity that is currently not being serviced or is weak in your proposed geographic area?
Consider writing some notes that explain your proposed offerings in plain English with an emphasis on the benefits. What will be angle that you present your unique selling proposition?
Consider talking to a professional marketing or business coach, even contact a copywriter to get help scope out your brainstormed notes into a professional copy for use in your advertising.
Such a process could include the following steps:-
- Researching your website development for online search demand and what your competitors are doing, what strategies are working.
- Gain a greater understanding of the importance keyword phrases that people are searching for online. Understand how search demand could benefit your site and what content needs to be developed to reflect back to what customers want to know.
- Make a List of the main search engines and directories that your target market would use to find services.
- Set out your objectives for your website development project. What does the website need to achieve for your business.
- Develop a website plan on paper for what content needs to be included and what content pages need to be written in what order and where they could be linked from on the site. Here is an example of a typical site plan that includes a wire-frame layout and a flow chart of how a site could be structured via internal links. Note the main navigation and sub-navigation that represents the main links buttons and the secondary link buttons within each topic area. Here’s an example site map skeleton. web site map skeleton example.pdf
- Plan out your strategies for presenting your business offers and what sales copy would be required for each product or service page.
- Learn about specific marketing strategies for promoting your offline business online. Be sure to download our free web planning guides to get started today.
To get positive results online your website needs to generate new leads by working in with your marketing plan in order to support all your other advertising campaigns within various media channels.
The solution is to develop a website that is both Google and mobile friendly which has been pre-planned, structured and optimised for your target market’s characteristics profile. A strategy can be evolved from researching keyword-based topics that relate to the actual search demand in order to attract new customers online. Your website also needs to conform to various technical standards for both desktop and mobile search networks.