We offer Audits for Existing Websites
Website Audits can be helpful for small business owners who need their websites evaluated to improve their visibility on Search Engines and who just need some personal assistance.
Your website’s visibility on Google is influenced by a wide range of variables, including code and content structure, as well as aspects of content marketing quality. These variables can be analysed using online software that factors in website speed, metadata, content, code markup, and link analysis.
For many people, a website evaluation is only considered in terms of how a website looks in terms of “look and feel” for graphics, colours, layout, features and functionality. But…the truth is, from a search engine’s spider’s point of view, the structure is the only important aspect to consider.
The majority of websites cannot be seen for any keywords because the keywords, if any, are buried deep within the website’s code and consequently not seen by search engines, like a needle in a haystack among thousands of competing websites. As of 2020, there is a new level of website auditing reference to consider for the Core Web Vitals as seen in the Google Website Speed Checker.
So, what is a website evaluation for Search Engine Optimisation (SEO), and how can it help your business move forward and improve its online visibility?
The first step is to check whether your website is compliant with Global Metadata standards, and then to identify whether the structure supports a clear, concise path to important keywords that search engines can access quickly.
For a comprehensive website evaluation, many aspects need to be considered in a logical progression of yes-or-no questions that, overall, affect a website’s visibility.
Next, does the website content aim to reflect the answers that Google users are looking for regarding the topics and interests your products or services address?
The ultimate goal for a small business website is to be favoured by search engines such as Bing and Google and to appear when prospective customers search for solutions that align with the site’s offerings.
To do that, the website’s foundations must be solid for any keyword leverage in search engine optimisation to have an effect on the content published on the site.
Unfortunately, many websites are built on loose accessibility foundations or use outdated layout strategies that impede SEO effectiveness.
What next?
Innervisions websites have conducted various website evaluations of existing business websites to assess compliance and the quality of SEO development for the website or its pages.
Your website can be analysed with advanced software and strategies to identify current problems with regard to structure, SEO, and coding markup, and to report back on potential opportunities you could explore.
Our website evaluation and audit report can be provided to you to use with your own web designer or developer to update your website to an SEO-friendly one.
We are also available to carry out our own recommendations outlined in the report.
Be pre-warned, however: many websites were built on outdated coding strategies, so your website may need to be completely redeveloped from scratch. Such a realisation is not welcome, especially if you have already spent thousands only to find that your website cannot even be found for any keywords or your business name. A website evaluation will definitely help you gain clarity on what needs to be done to improve your website’s current results.
Did you know
- that the majority of websites being built today still use outdated coding structures and standards that have no hope of being found by search engines?
- Do websites that conform to Global Standards for Accessibility have a greater chance of being found online from specific keyword searches?
- Are most websites not optimised for speed for desktop computers or mobile phones?
- While many multimedia-driven websites look great, they are more difficult to get indexed for any specific keywords.
- Can a website structure for controlling content layout, categories and graphics dramatically affect whether a website can be found online or not?
- If a content marketing strategy does not match the search queries on the Internet, the site’s content may not be very visible on search engine results pages.
The website evaluation report that we offer provides a TOC that includes:
- Your Objectives as supplied
- Summary Observations
- Summary Solutions
- Introduction
- Observations In Detail
- Recommendations In Detail
- Conclusions
The website evaluation also includes the bonus reports for a comprehensive analysis.
Such a website evaluation report can help your website move forward with a step-by-step plan to restructure your website content and code for greater visibility on search engines, which means that you get more opportunities to attract more customers.
If you are interested in letting Innervisions help with any of your website projects to improve website visibility, please contact us via our web form or download our Free Web Planning guides, and we will be in touch soon.
Best regards for your website results. If you would like personalised assistance with your website project, contact me for a consultation or to access our free planning guides.
Gavin Gilmour